This Privacy Policy governs the manner in which Southern California and San Diego Honda Dealers Associations collects, uses, maintains and discloses information collected from users (each, a "User") of the helpful-honda.com website ("Site"). This privacy policy applies to the Site and all products and services offered by Southern California and San Diego Honda Dealers Associations.
Do Not Sell My Personal Information - Privacy Rights for California Residents
This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained herein and applies solely to Users who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.
Rights and Choices
The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
Users have the right to request that we disclose certain information to them about our collection and use of their personal information over the past 12 months.
Opt-Out of Personal Information Sharing and Selling Rights
Users have the right to request that we discontinue sharing or selling any of the personal information that we collected about them and retained, subject to certain exceptions in the CCPA.
Deletion Request Rights
Users have the right to request that we delete any of their personal information that we collected about them and retained, subject to certain exceptions in the CCPA.
Non-Discrimination Rights
We will not discriminate against Users for exercising any of their CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge them different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, provide them with a different level or quality of goods or services, or suggest that they may receive a different price or rate for goods or services or a different level or quality of goods or services.
Exercising Access, Data Portability, and Deletion Rights
You may exercise your access, data portability, and deletion rights described above by either calling us at (213) 440-4634 or emailing us at support@helpful-honda.com.
Please note that we will need to verify your identity before we can fulfill a request. This means that you must provide enough information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of that person. If you are exercising rights on behalf of another person, please be prepared to provide proof that you have been designated as an authorized agent registered with the California Secretary of State.
Personal Identification Information
Personal identifiers
As part of the vehicle research and purchase process, information such as e-mail, address, name, and contact telephone numbers will be requested. This information will be used solely as described here. When entering information on the Site, it is securely stored on the Site; when dealer contact is requested, a copy is automatically and securely transferred to the requested dealer's lead management system (LMS). The dealer's LMS will automatically record the information and send it to an associate so that the inquiry may be answered promptly by a qualified representative. Please note that each dealer has their own privacy policy.
Additionally, we may share your information with the original equipment manufacturer (OEM).
For events where you have the opportunity to drive a vehicle (eg, Ride & Drive), we may collect a driver's license and insurance number for liability purposes. Driver's license numbers will be deleted from the Site when they are no longer required to fulfill this duty.
Internet or other similar network activity information
We may collect and store Users IP Address.
Inferences
We may collect inferences indirectly from Users by observing actions on the Site. This information is used to improve the Site and customer experience.
Purposes for which the Personal Information was Collected or Sold
Advertising and Marketing
To deliver advertising and marketing communications to Users. This may include sending emails, text messages, or other communications to Users about products, services, offers, promotions, and events offered by us or our partners.
Contextual and Behavioral Targeting
To deliver targeted advertising to Users. This may include displaying ads to Users based on their browsing behavior, interests, or other factors.
Counting Ad Impressions and Website Interactions
To audit interactions with our websites, applications, or advertisements, track ad impressions relative to unique visitors, validate the placement and quality of ad impressions, and carry out similar tasks.
Customer Service
To provide customer service to Users. This may include responding to inquiries and addressing other customer service issues.
Non-personal Identification Information
We may collect non-personal identification information about Users such as the browser name, the type of computer and technical information about Users means of connection to our Site.
How we protect your information
We use Secure Sockets Layer (SSL) encryption technology to protect Users personal information as they use the Site as well as any information provided on web forms, in addition to adopting appropriate data storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, transaction information and data stored on our Site.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others.
Internet-Based Ads
The Site does not use Internet-Based Ads; no third-party tracking services operate thereon.
Collection and Use of Information from Children
The Site is not intended for children. We do not knowingly collect personal information from children, and none of our services are designed to attract children. In the event that we learn that a person under the age of 13 has provided personal information to us, we will delete such personal information as soon as possible.
Notice to Residents of the European Union
The Site is intended for use by legal residents of the United States only. It is not intended for use by individuals residing in the European Union (EU) or European Economic Area (EEA). By accessing or using this website, you confirm that you are a legal resident of the United States and explicitly acknowledge that this website is not intended for use by EU citizens under the General Data Protection Regulation (GDPR).
Changes to this privacy policy
Southern California and San Diego Honda Dealers Associations has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Southern California and San Diego Honda Dealers Associations (corporate office)
655 North Central Avenue, 17th Floor
Glendale, CA 91203
This document was last updated on January 1, 2025